Helping brands and milestone moments find clarity in what they can't see, through strategic design

I combine strategic brand identity design with authentic watercolour illustration, working with established businesses and meaningful personal moments alike. From identity systems to hand-painted keepsakes, every piece is built to feel intentional, cohesive, and unmistakably yours. Based in Malaysia, I bring a unique problem-solving approach that cuts through the noise to deliver clarity, purpose, and memorability.

Ready to discover what you can't see? Let's talk.

Featured work

EdgeProp YouthFest Logo

EdgeProp YouthFest Logo

Logo Design
 / 
Visual Identity
 / 
Art Direction
 / 
Kitchen Confidante Mooncake 2024

Kitchen Confidante Mooncake 2024

Illustration
 / 
Art Direction
 / 
Packaging
 / 
Marks and Spencer Totebags

Marks and Spencer Totebags

Illustration
 / 
Art Direction
 / 
Visual Identity
 / 
Taylor's University Impact Lab Report

Taylor's University Impact Lab Report

Visual Identity
 / 
Art Direction
 / 
Flowers in the Boardroom Book Design

Flowers in the Boardroom Book Design

Art Direction
 / 
Illustration
 / 
Kaki Repair Makervan

Kaki Repair Makervan

Art Direction
 / 
Illustration
 / 
Visual Identity
 / 
See all work

Here are some numbers.
Backed by science.

For those of you who love some data or numbers, here are some to get you started.

30+

Projects done

87%

Guaranteed smiles

4.3

Average rating

2

Award nominations

Some of our recent clients

Love Chooi Ling for her beautiful art and her clever ability to cultivate and enrich my creative ideas. This lady's outstanding EQ creates a comfortable working relationship with great synergy.

Karen C.
Founder, Kitchen Confidante

Chooi Ling has been helping my company design a range of impressive marketing materials and advertisements over the past 6 years. She always took time to understand our marketing needs, and deliver great design work within tight timelines. I would highly recommend her to anyone looking for design services!

Mr. Kuah
Director, Sheng Academy

I’ve been dealing with Chooi Ling for multiple projects for the past few years. Her deliverables for me include company logo designs, digital artworks, stationery and corporate gift designs, full sized vehicle wraps and branding elements. She is very detailed oriented. As a client she will understand my requirements and objectives before proposing the design iterations.

Johnson Lam
Founder, KakiDIY

Yes, I can't wait to work together!

We know your time is very important. Let's take out the guesswork and jump on a call to see if our services are a good fit for your needs. We can't wait to hear from you!

Contact

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